Iconografie del cibo: Piero Manzoni e la pubblicità del suo tempo

Abstract

The article aims at clarifying the relationship between the work of Piero Manzoni after his Achromes and the advertising marketing of his time. Works such as the Merda d'artista seems to suggest an ironic, but also metalinguistic, comparison between Art and merchandising feticism. Analysing the relationship between his works and some advertising visual resources the articles tries to open a new reflection on Manzoni as a forerunner of some New Dada and radical Pop Art attitude toward mass culture.